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This review article focuses on analyzing the communication strategies necessary for the XII National Population and VIII Housing Censuses, 2023, with the aim of raising awareness among the population, promoting ethnic self-recognition, and highlighting the presence of Afro-descendant communities in specific areas. In other words, precise data collection is considered essential to substantiate effective public policies. Simultaneously, by integrating multiple sources, the study underscores the importance of the communication strategy, the inclusion of ethnic self-identification questions, and collaboration with key stakeholders to ensure the success of the censuses. This comprehensive approach seeks not only reliable data but also equity and accurate representation of ethnic diversity in the census results.