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Over time, marketing as a discipline maintains a focus focused on the care and conservation of the environment, promoting actions that help mitigate the effects of climate change. The objective of this article is to understand marketing trends in relation to climate change through a literature review. To achieve this purpose, the method of systematic exploratory literature review was used, beginning with access to the Scopus bibliographic database in which the concepts of marketing and climate change were written in the English language (“marketing and climate change”). The criterion was established that the two concepts appeared in the title, summary or keywords of the selected documents, which are made up of scientific articles published in the period from 1992 to 2023. The results present a total of 853 articles, a growth rate annual in publications of 15.9%, 554 publication sources where Sustainability Magazine (Switzerland) stands out with 31 published articles and a Cite Score of 6.8 per year 2023, 2672 keywords specified by the authors with which a thematic map was created with those that had 10 co-occurrences or more, thus forming a network of 5 clusters with grouped keywords. As for countries with the highest production of articles, the United States stands out with 483 published articles. It is concluded that marketing through green marketing and social marketing has helped promote the importance of caring for the environment to mitigate the effects of climate change.
