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Universidad de Panamá
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Submitted July 16, 2025
Published 2025-07-18

Artículos

Vol. 8 No. 2 (2025): Revista FAECO Sapiens

Instagram digital tool as a showcase for entrepreneurship in Babahoyo Canton.

DOI https://doi.org/10.48204/j.faeco.v8n2.a7756

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References
DOI: 10.48204/j.faeco.v8n2.a7756

Published: 2025-07-18

How to Cite

Sandoval-Pérez , M. J., Coello-Vásquez , V. J., Castañeda Junco , R. R., & Carbo Silva , Y. (2025). Instagram digital tool as a showcase for entrepreneurship in Babahoyo Canton. Revista FAECO Sapiens, 8(2), 265–285. https://doi.org/10.48204/j.faeco.v8n2.a7756

Copyright (c) 2025 Revista FAECO Sapiens

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

This study explores the use of Instagram as a digital tool to boost entrepreneurship in Babahoyo Canton, Ecuador. Using a qualitative approach and a descriptive-exploratory design, semi-structured interviews were conducted with 50 entrepreneurs, complemented by bibliographic analysis and observation of business profiles. The results highlight key strategies such as creating visually appealing content, actively engaging with customers, and utilizing analytical tools to measure impact. The study underscores the relevance of Instagram as a digital showcase, establishing itself as an effective means to connect entrepreneurs with their target markets, strengthening local businesses, and facilitating growth in an increasingly digitalized environment.

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