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Submitted April 29, 2025
Published 2025-05-01

Artículos

Vol. 4 No. 1 (2025): Synergía

Graphic design, promotion and marketing in storytelling workshops for teaching-learning reading in primary groups in schools in San Miguelito


DOI https://doi.org/10.48204/synergia.v4n1.7171

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References
DOI: 10.48204/synergia.v4n1.7171

Published: 2025-05-01

How to Cite

Juárez, J., & Saavedra, R. (2025). Graphic design, promotion and marketing in storytelling workshops for teaching-learning reading in primary groups in schools in San Miguelito. Synergía, 4(1), 31–44. https://doi.org/10.48204/synergia.v4n1.7171

Abstract

 

 The objective of this research project is to create the habit and analysis of reading from primary education through a participatory methodology, through Extension and Social Service Projects at the Regional University Center of San Miguelito. Taking into consideration graphic design, promotion and marketing activities. A mixed study was applied, using a participatory methodology based on an exploratory research, with a mixed approach (qualitative and quantitative), where the promotion, marketing, performance and execution of the Storytelling Workshops, and the use of teaching and learning through comprehensive reading were measured. These activities allowed students to manipulate books or illustrated story pages. The results showed that the Storytelling Workshops with the book Happy and Sad Stories and Stories to Tell, allowed an increase in the ability to analyze, invent, imagine, promoting sensitivity in the infant, character, attitudes, values ??and feelings of these students. This project was developed between the months of July and August 2024. The week after these workshops, a survey was carried out, proceeding towards a qualitative analysis of the information collected. It was concluded that teaching and learning to read is a constructivist process that helps to form qualified, competent, autonomous entities with a developed critical consciousness.

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