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TikTok has transformed the way brands and entrepreneurs connect with their audiences, giving entrepreneurs the ability to showcase their products and services in an original and genuine way through short videos, capturing users' attention in just one second. This article is about TikTok and the short video revolution in advertising marketing for entrepreneurs in the Aguadulce district. The objective of this research is to understand the impact of the TikTok platform as an advertising marketing tool on the growth and positioning of entrepreneurs in the Aguadulce district. The research used a mixed methodology with a non-experimental descriptive approach, with a group of 80 entrepreneurs to whom the survey method was applied for data collection. The findings of the study showed that entrepreneurs use TikTok as an essential tool to apply marketing tactics aimed at selling their products or services to a target audience effectively. It is observed that many entrepreneurs share content several times a week, which not only increases their presence on the platform, but also favors the development of their follower base and increased interaction with users. It can be concluded that the frequency of advertising and the application of strategic promotional content not only boost sales, but also strengthen the relationship with existing customers, promoting loyalty and commitment.
