The concept of unfair competition goes beyond just an act performed to attract customers or maximize the sale of its products or services. Many times in the fight for the market, competitors perform acts that, in a certain way, they consider correct or loyal or as a free and lawful competition.

     Unfair competition relates to situations in which a competitor's actions are designed or have the effect of misleading consumers as to the product or its goodness. It is appropriate to point out that this competition is prohibited because it is antisocial and therefore it is considered unfair because it is contrary to good faith.

     In this order of ideas we will point out that a merchant may have the conviction that he acts respecting the principles of good faith and loyalty with his competitors, however, we will have to determine at what moment his conduct goes beyond those limits and incurs in an abuse of the right, so it is necessary to establish if it is his act that incurs in an unfair conduct.

    The objective of this article is to legally understand what unfair competition involves in our country. To do so, we will analyze from its importance to its requirements with the laws that regulate it.