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This article aims to investigate how sensory marketing in digital environments can enrich the consumer experience and strengthen the relationship with brands. A quantitative, non-experimental and descriptive study was carried out, which included 14 marketing and advertising specialists from the Chitre district, selected through a non-probabilistic census sampling. The data were collected through a structured questionnaire with closed questions on a Likert scale and were analyzed with SPSS software, using absolute and relative frequencies to interpret the findings. A key finding shows that the highest mean (4.10) is related to the perception that digital sensory stimuli improve the value of products or services, which shows a positive consensus. On the other hand, the lowest mean (3.47) corresponds to the perception of the effectiveness of sensory elements in engagement, indicating an area for improvement. The medians of 4.00 in all questions reflect a general favorable perception towards these technologies. In conclusion, sensory marketing significantly influences the perception of value and purchase intentions. However, to improve engagement, further development in the effectiveness of these strategies is required, highlighting the need to design innovative and specific tactics for the digital environment.
